Manifesto - Originalist Story

We don’t work the way we used to. Because people do not behave the way they used to. Because people don’t communicate the way they used to.  Because technology changes our lives on a daily basis.  

Get ready for this one, because the world has changed.  Deep, huh?
 
So why haven’t ad agencies?  Why are so many behaving like they were behaving 20 years ago?  There is more out there than TV, radio, print and outdoor.
 
Allow us to impart a bit of wisdom: the secret is in original ideas.
 
We believe this.  That is where it all starts.  Not just an idea, but an original idea.  Because the cliché is right – ideas are everywhere. They do grow on trees.  They are a dime a dozen.  However, original ideas are different.  Original ideas add value.  Consumers engage them.  Communications have more impact and effect.
 
How?  That is where it gets tricky.  Someone has to toil over an original idea and bring it to life.  That’s where we come in.  We toil well. We dig. We ask.  We understand.  We ideate.   And we behave differently.  Not for the sake of being different – but for sake of inspiration in search of an idea.
 
We do these things with a simplistic, yet copious mission to converge on “the” original idea that will reward us in the end. And, in the end, the reward is the achievement of success.
 
But the idea, because it is original, lives on and defines our legacy.