disciplines

Media and technology have changed.  As a result, the way we communicate has changed. As consumers, media constantly bombards us. As a result in the industry, we must redefine the way we approach what was traditionally referred to as media.

At The Brandon Agency, we have recognized the shift in the consumer behavior and have restructured ourselves to be leaders within the industry.  We have combined the traditional agency disciplines into a more efficient and effective structure, which allows us to strategically break through the information clutter. We have identified three channels in which we can deliver messaging.

Paid channels- include any paid media.
Earned channels- include PR, reviews, blogs, social networks posts, tweets.
Owned channels- include website, employees, in-store, database, social networks posts, tweets.