Shoptalk
Tips and Tricks to Maximize Tripadvisor
03/23/2010 by tabitha bale
Tripadvisor is the must have marketing tool for any hotel. It is the largest online travel community where you can read information and opinions from other travelers while you are planning your next vacation.
Why Consumer Engagement is Critical to Today’s Marketing Success
02/01/2010 by Scott Brandon
Technology has clearly changed the way we approach marketing. In just a few short years, we have seen huge changes in the way people consume information, research products and communicate with one another.
Advertising is Boring?
01/06/2010 by julie von bokern
Consumers are inundated with advertising. They can be exposed to a brand’s message 10 times before even finishing their first cup of coffee in the morning. From an advertiser’s perspective, that is a very powerful thought. From a consumer’s perspective, it is overwhelming. So overwhelming, in fact, many consumers have begun to “tune out” advertising.
Our Brother’s Keeper, and Sisters, too!
11/24/2009 by Annette Shepherd
Despite all the negativity that fills our days through television, newspapers and even “the man on the street’, we are citizens of the greatest country on earth and those of us who are blessed with good health and jobs should reach out to those who are not so fortunate. Opportunities abound such as; supporting a local charity or charities, not just with money, but also your time, being active in your own church family and community, volunteering in schools or simply reaching out “one on one” as you see a need. Here at The Brandon Agency, we encourage our associates to be active in community service.
The Importance of Investing in Your Future
11/12/2009 by floy polen
Sometimes I just don’t get it. Why employees don’t want to take advantage of a retirement plan offered by their employer. They always say “next year, I’ll start,” and before they know it, five years have passed. That’s five years they could’ve been accumulating savings for their retirement. And I’m not talking small savings here, I’m talking savings of approximately one million dollars if you invest $100 per month over 40 years. Talk about return on investment!
The Facebook Explosion
11/02/2009 by michael jordan
Even though he may never admit it, I doubt Mark Zuckerberg never envisioned Facebook reaching the monolithic proportion of popularity that it has in the late 2000’s. Zuckerberg, who began computer application programming while in middle school (think Wormser from Revenge of the Nerds), began Facebook with fellow Harvard students Dustin Moskovitz, Eduardo Saverin and Chris Hughes.
Technology…
10/27/2009 by david jaroszewski
Technology is such a broad topic, huh. One could go on for days talking about it, and even then, there are so many types of technology to talk about, we could be here for even a few more days. We use technology every day. It surrounds our every move and is surrounding us more and more as time passes.
The Acceptance of Social Media
10/22/2009 by Barry Sanders
Another report from the front lines of agency – client dynamics. Being charged with actually selling-in Social Media programs with a variety of industry categories, I have gotten a taste of the true acceptance level of this new marketing phenomena – and to be blunt “we ain’t there yet”. Yes, the Directors of Marketing and Marketing Managers of the world absolutely get it. Many of them are practicioners of Social Media, and read enough marketing intelligence to have a gauge on its ginormous marketing potential. But what about their bosses? Not to be rude, but I’m talking about those silver haired bastions of corporate America who are straddling the fence of traditional marketing and Social Media, or as some say, Digital PR. From what I’m seeing and hearing, many of them are terrified at the thought of an on-line conversation about them and not by them. Unlike television, there is no 15 second delay to catch criticism or insults. On-line conversations are the equivalent of the Wild Wild West to your typical CEO.
The Neo-Maxi-Zoom-Dweebie List of Geeky Halloween Costumes
10/13/2009 by Erica Costa
Ahhh yes, it’s October again!
If your anything like me you’ve been awaiting this month since last year. And now that we’re a few days into October your probably racking your brain for an awesome Halloween costume idea.
I can smell the popcorn
10/01/2009 by Jon Leon
Bounce, What Women Want, Sweet November, Planes, Trains and Automobiles, Thirty Something, Mad Men. There have been some many movies and TV Shows trying to give the general public an idea of the agency life. None have really portrayed an accurate depiction of the way I see it, until now. There are two great documentaries coming out about this business I love, Art & Copy and Lemonade. Two movies with two different approaches that both share the same objective. To inspire. First, Art & Copy; this documentary follows some of the greatest minds in advertising including Dan Weiden, Lee Clow and Hal Riney.
