Shoptalk
The iPad Will Change the Way We Compute
04/28/2010 by Scott Brandon
I am typing this new blog entry on my new iPad using the “Pages” productivity tool. Being in the communications business, I like to explore new technology, especially interactive technology to see what impacts it could have on marketing in the future.
As busy as I am, I would be the first to admit that I was not thrilled at having to manage “another” device. I already have a MacBook and an iPhone and keeping them synced and charged seems like enough trouble. (As an aside, I converted to Mac about eight months ago from being a life-long PC user and I am hooked). I did not pre-order my iPad but waited to read the initial reviews. After researching, I went to Best Buy and here I am.
Tips and Tricks to Maximize Tripadvisor
04/07/2010 by tabitha bale
Tripadvisor is the must have marketing tool for any hotel. It is the largest online travel community where you can read information and opinions from other travelers while you are planning your next vacation.
On The Agency Front Line
06/18/2009 by Scott Brandon
Being on the front lines of the agency – client dialogue as it relates to the engaging of this all the rage topic of social media, I’ve heard some interesting words coming out of corporate marketing chiefs, especially as it relates to social marketing/media in the healthcare space. But these comments seem to also apply to a broader range of industries also based on my other conversations.
Can the Kindle Save Publishing?
04/13/2009 by scott brandon
I came across an article in the Wall Street Journal today about Amazon’s plans to develop a Kindle with a larger screen http://bit.ly/mbfNC . The kindle itself may be the most disruptive technology since the iPod. I don’t own a Kindle, but I know several people who do and love the device both for its lightweight size and its ability to auto update the latest editions of their favorite newspapers while they sleep.
Creating New Contextual Marketing Messages
03/30/2009 by scott brandon
Another indication that people are still spending money in this recession, but just in other ways is the recent quarterly financial information from GameStop Corp. The company’s net income rose 22% amid strong sales in the company’s fiscal fourth quarter, especially for used videogames, and the retailer projected strong earnings for the current quarter.
You Cannot Multiply Wealth By Dividing It
03/27/2009 by scott brandon
You cannot legislate the poor into prosperity by legislating the wealthy
out of prosperity.
Changing How We Think
03/24/2009 by scott brandon
Last week, one of the Originalists in our group shared a Web site she found of interest called Think Again at http://thinkagain.theatlantic.com/. In the Blog section, there was a question that piqued my interest – “Is Google Making Us Stupid”? The site was developed by The Atlantic Magazine and the writing is fantastic. This particular article fired off several more questions in my head.
Originality is the New Strategy
03/23/2009 by scott brandon
Ideas are everywhere these days. They are a dime a dozen. They grow on trees. But, have you ever thought about what makes one idea better than another?
The WE Relationship
06/03/2008 by scott brandon
A friend sent a book review my way yesterday of Steve Yastrow’s WE: The Ideal Customer Relationship. I have posted the review below. This is a very relevant topic for today’s marketers. As an agency, we are continually pushing our clients to engage their customers online, to listen to them and to communicate with them individually. This is very hard for many companies to do. Especially big ones who want so desperately to control everything about their communications efforts. The chart that differentiates between a WE relationship and an US & Them relationship says it all.
Memorial Day
05/26/2008 by scott brandon
This Memorial Day, we honor all those who have served in the military to preserve our way of life and the freedom that we all enjoy. We are blessed to live in a country where we are truly free and I want to take this moment to personally thank each and every person who has served and is serving in our military. When I think about how young our country really is and look at all it has accomplished, it makes me wonder just how long we will remain as free and successful as we are today.
