Understand on the front end that your Web site will never truly be finished. It should constantly be tweaked and adjusted to make the user experience better, to respond to new input from the market, to relay new information.
Your Web site should be the gateway to your customer service solution.
If you do not have video on your site now get it up.
A picture really can be worth a thousand words. If you are selling a product, pictures of it are almost mandatory.
For more than 500 years, we have been reading dark writing on a white page. Why? Because it works.
Few people read from a computer screen for fun or relaxation. Copy should help them achieve their purpose in coming to your Web site.
Use hot spots for the most appealing and/or attention-grabbing aspects. There is a distinctive pattern of eye fixation when the landing page loads in front of us.
What are your competitors’ sites doing right and wrong? Identifying your competitors is always regarded as a high priority for any business.
Have you ever been to a site where there are so many large graphics on the main page that you are waiting three minutes just for the page to load?
One of the worst mistakes made on the Web is to build a site and then leave it alone. Keep it fresh.