Shoptalk
Twitter 101
06/29/2009 by Scott Brandon
Everybody these days is crazy about Twitter, especially marketers. And, they should be. In this blog, I will explore many of the possible uses for Twitter and why it is a relevant and important marketing tool.
What is Twitter
Who Will Survive
04/09/2009 by scott brandon
So which agencies will survive and even thrive over the next 5 years? We believe that it will be the agencies that think Twitter and Facebook first, not TV. Most agencies are still out there trying to buy their media when the tools to “earn” it have never been greater. While marketing spending will continue to increase, traditional media spending will continue to decline. The new agency of this decade must possess the creative and technological skills necessary to implement social campaigns on Facebook and Twitter.
Move Over CNN, Here Comes Mommy
03/31/2009 by scott brandon
Authority driven media content (think CNN and The Nightly News) is rapidly being replaced by authentic, user generated opinion. More importantly, moms are quickly gaining a powerful voice via blogs and Tweets. So much so that they are the new darlings of the brand advertising world.
What is a Wiki?
05/21/2008 by scott brandon
Wikis are a very powerful marketing tool. They are extremely user-friendly, both on the front- and back-ends; and they are quite affordable.
Rise of the Blogger
05/06/2008 by scott brandon
There was once a time when a blog was, simply put, an online diary for ordinary people to express their thoughts, feelings and events in their daily lives. Today, blogs are widely read and can greatly impact the success or demise of a company.
