Cary Murphy, Author at Brandon

Mar

28

2025

Breaking Through the Noise: How CPG Brands Can Excel in Retail Media Advertising

Growing numbers of U.S. shoppers head to the web to purchase consumer packaged goods (CPGs), a trend that clearly illustrates customers’ increasing desire for convenience. This online shopping trend has also led to a goldmine of data for CPG retailers...

Mar

12

2025

Why CPG Brands Should Embrace AI-Driven Market Research To Stay Ahead of Consumer Trends

The insights from AI-powered market research keep leaders in the consumer packaged goods space ahead of today’s dynamic customer relationships. Traditional research imposes many challenges, from time-consuming data collection and analysis to labor-intensive channel management. With artificial intelligence–based market research,...

Feb

06

2025

Using Creative Content To Drive Deeper Engagement in B2B Marketing Campaigns

As seasoned business-to-business (B2B) marketers can attest, brands selling B2B products and services often face steep challenges their counterparts in the business-to-consumer (B2C) world simply don’t have to deal with. Among them, B2B offerings are often more complex than B2C...

Jan

29

2025

The Rise of Micro-Influencers in B2B Marketing: Building Trust With Industry Experts

Forget flashy social media celebrities. In business-to-business (B2B) marketing, influence doesn’t come from follower counts — it comes from credibility. And with an effective micro-influencer marketing strategy in place, your B2B brand can reap a range of powerful, business-boosting benefits.

Jan

09

2025

Mastering the Art of Product Launches: A Guide for CPG Brands

For consumer packaged goods (CPG) brands, employing effective product-launch strategies can boost the chances of both a strong initial buzz and sustained success for a new offering.

Dec

12

2024

How CPG Brands Can Use Omnichannel Strategies To Increase Customer Engagement

For consumer packaged goods(CPG) brands, omnichannel strategies and omnichannel marketing trends can be powerful keys to delivering a consistent message that builds brand success.

Jun

27

2024

Unlocking Growth: How B2B Social Media Ads Have Changed the Game

In the fast-paced world of B2B marketing, staying ahead of the curve is essential for success. As businesses increasingly recognize the value of social media in reaching and engaging with their target audience, B2B social media advertising has undergone a...

Mar

07

2024

Is Your CPG Brand a Good Candidate for DTC Sales? Consider These 5 Factors

For most consumer packaged goods (CPG) brands, the traditional route to the consumer goes squarely through retailers. And in the majority of cases, this approach makes perfect sense. After all, when the average consumer needs to replace everyday consumables like...

Feb

29

2024

Boost Your B2B Brand’s Content Marketing With These 10 Tactics

No matter what industry it’s in or what target audience it’s after, a brand can reap a long list of rewards from content marketing. How’s that, some may ask? Perhaps first and foremost, the tactic is among the most effective...

Doctor have a tough conversation with a patient

Feb

20

2024

Winning Dissatisfied Patients: Insights for Healthcare Providers in the Southeast

As we recently revealed in our research focused on Healthcare Habits, doctor loyalty runs deep in the Southeast. A whopping 83% already have a trusted primary care physician (PCP), far surpassing national averages, and 96% of these folks claim they...

Posts by Cary Murphy

Breaking Through the Noise: How CPG Brands Can Excel in Retail Media Advertising

Why CPG Brands Should Embrace AI-Driven Market Research To Stay Ahead of Consumer Trends

Using Creative Content To Drive Deeper Engagement in B2B Marketing Campaigns

Mastering the Art of Product Launches: A Guide for CPG Brands

How CPG Brands Can Use Omnichannel Strategies To Increase Customer Engagement

Is Your CPG Brand a Good Candidate for DTC Sales? Consider These 5 Factors

Boost Your B2B Brand’s Content Marketing With These 10 Tactics

Winning Dissatisfied Patients: Insights for Healthcare Providers in the Southeast

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