Posts by Kristi Raines

GirlWritingonTablet
Jan
19
2023

9 Powerful Reasons Content Marketing Has Gone Mainstream

Brands have been sharing their stories with consumers in an effort to drum up business for centuries. But according to the Content Marketing Institute, what most consider to be the first official attempt at “content marketing” can be traced back...

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Man Holding Phone
Jan
10
2023

These 6 Social Media Trends Could Create Big Waves in 2023

For brands of all shapes and sizes, social media offers the opportunity to grab consumers’ attention and, when used effectively, move them along the path to purchase (and in some cases, even toward brand loyalty and brand ambassadorship). But to...

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Aug
23
2022

The Hottest Current Trends in Social Media

It’s been a quarter-century since the first true (albeit rudimentary, especially by today’s standards) social media platforms made their internet debut. And in the time since, the once-unique phenomenon of websites and applications that enable users to actively share content...

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