Marketing Agency News & Blog

Apr

17

2025

Optimize Your B2B Customer Journey With Advanced Data Mapping

Most B2B brands are sitting on a gold mine of data about their customer journeys. But having the data and knowing how to use it effectively are two vastly different things. Fortunately, taking a smart, structured approach to data analysis...

Apr

09

2025

Merging 100 Years of Craftsmanship with Cutting-Edge Digital Innovation

Nick McNeill, Interactive Director at Brandon, is redefining how heritage brands evolve in the digital era. In this new thought leadership spotlight, Nick unpacks the transformation of Putnam Rolling Ladders—a company with 100 years of craftsmanship—into a future-ready e-commerce powerhouse.

Apr

04

2025

Brandon Wins Big at Charleston ADDY Awards — Taking Home Gold and Silver for Outstanding Creative Work

At Brandon, we don’t just make ads — we craft bold, culture-connected campaigns that get results. And this year, our work caught the attention of the American Advertising Federation once again.

Apr

03

2025

Effective Media Planning Strategies for Telecom Brands in Competitive Markets

Internet speeds, the number of cloud-connected devices, and the percentage of the population using smartphones aren’t the only things on the rise in the U.S. telecommunications industry. Competition is, too — and it’s making it harder than ever for providers...

Mar

28

2025

Breaking Through the Noise: How CPG Brands Can Excel in Retail Media Advertising

Growing numbers of U.S. shoppers head to the web to purchase consumer packaged goods (CPGs), a trend that clearly illustrates customers’ increasing desire for convenience. This online shopping trend has also led to a goldmine of data for CPG retailers...

Mar

19

2025

Associate Creative Director Sunny Manning Named to GDUSA’s 2025 “People to Watch” List

Brandon’s own Sunny Manning, Associate Creative Director, has been recognized […]

Mar

12

2025

Why CPG Brands Should Embrace AI-Driven Market Research To Stay Ahead of Consumer Trends

The insights from AI-powered market research keep leaders in the consumer packaged goods space ahead of today’s dynamic customer relationships. Traditional research imposes many challenges, from time-consuming data collection and analysis to labor-intensive channel management. With artificial intelligence–based market research,...

Mar

06

2025

Brandon Strengthens Its Presence in the Pet Care Industry as Agency of Record for Primal Pet Foods

Brandon, a leading integrated marketing agency specializing in brand strategy and consumer engagement, has been named Agency of Record for Primal Pet Foods, a pioneer in raw, whole-food nutrition for pets. Following a competitive pitch process, Primal Pet Foods selected...

Mar

05

2025

Brandon’s Cary Murphy: Championing Strategy-Driven Creativity

In a recent interview with Little Black Book, Cary Murphy, Chief Strategy Officer, delved into the evolving role of account planners and the paramount importance of strategy in the creative process. Murphy emphasized that planners serve as the vital link...

Feb

26

2025

Engaging Pet Parents: Creative Strategies to Boost Pet Brand Loyalty

Establishing brand loyalty in the pet industry requires more than meeting customers’ needs. You must engage pet owners to build genuine connections that compel these owners — and their companions — to come back. Pet brands can keep customers returning...

Santee Cooper’s New Campaign, Created Entirely In-House By Brandon, Educates Customers on How to Smartly Save on Their Energy Bill

Featured articles

Tyler Easterling on Indie Agency News: The Vision Behind TBA Worldwide

Brandon Welcomes Brand Builder Kathryn Davenel as Associate Creative Director

Why Niche Agencies Are the Future of Marketing

Brandon Creative Director, Austin Scott, Featured on Breaking & Entering Podcast

Latest articles

Optimize Your B2B Customer Journey With Advanced Data Mapping

Merging 100 Years of Craftsmanship with Cutting-Edge Digital Innovation

Brandon Wins Big at Charleston ADDY Awards — Taking Home Gold and Silver for Outstanding Creative Work

Effective Media Planning Strategies for Telecom Brands in Competitive Markets

Breaking Through the Noise: How CPG Brands Can Excel in Retail Media Advertising

Associate Creative Director Sunny Manning Named to GDUSA’s 2025 “People to Watch” List

Why CPG Brands Should Embrace AI-Driven Market Research To Stay Ahead of Consumer Trends

Brandon Strengthens Its Presence in the Pet Care Industry as Agency of Record for Primal Pet Foods

Brandon’s Cary Murphy: Championing Strategy-Driven Creativity

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