Considering all the benefits artificial intelligence (AI) can provide, there’s no longer any doubt that healthcare marketers should be tapping into it. For example, to spotlight just two of the many advantages the quickly evolving technology offers, leveraging AI tools in their marketing efforts can enable healthcare systems and providers to boost patient engagement and improve patient experiences.
“In today’s healthcare landscape, robust patient engagement and positive patient experiences are keys to building lasting relationships and delivering better outcomes,” says Kristi Raines, marketing and PR director, and healthcare category expert at Brandon. “AI tools enable providers to connect with patients in more meaningful ways — whether it’s through personalized communication, timely reminders or enhanced accessibility. By leveraging these technologies, healthcare organizations can not only meet patient expectations but exceed them, creating a strong foundation of trust and loyalty.”
In this post, we’ll explore some of the top ways healthcare organizations are using AI tools to get patients more involved in their care — and ultimately improve their experiences and outcomes.
AI in Action: Transforming Outreach, Engagement and Accessibility
One of the most powerful trends in healthcare marketing, AI is reshaping the way healthcare organizations engage with patients, creating opportunities for improvements, including more personalized communication, more proactive care and heightened care accessibility. Here’s a closer look at these three leading ways your healthcare organization can harness AI tools to foster stronger patient relationships and improve overall healthcare experiences:
Deliver personalized communication
By offering 24/7 availability and tailored responses to common inquiries, AI-driven chatbots are driving easy-to-access, around-the-clock patient support. These tools can use Natural Language Processing (NLP) to better understand the context and intent behind patient questions, helping them provide accurate and empathetic answers to queries. This high-tech approach fosters improved patient understanding, experiences and engagement while reducing the burden on customer service teams, leading to added efficiency for providers.
Provide more proactive care
AI tools can quickly analyze large volumes of patient data such as health histories and behavioral patterns to provide actionable insights that promote proactive care. For example, predictive analytics can help identify patients at risk for certain conditions, enabling healthcare providers to recommend preventive measures. Additionally, AI-powered systems can enhance patient engagement by sending timely appointment reminders, medication alerts and health tips, helping keep healthcare recipients more involved and on track with their wellness plans.
Offer enhanced care accessibility
AI is also breaking down barriers to healthcare access by addressing diverse patient needs. For example, translation tools powered by AI can help healthcare organizations communicate more effectively with patients who speak a different language so that no one is left uninformed about important health-related information. For patients with disabilities, AI-powered interfaces such as voice-controlled assistants and visual aids can improve usability and provide equitable access to information and services. By making these patients feel valued and supported throughout their healthcare journeys, all of this fosters added trust for and engagement with caregivers.
AI’s potential to benefit healthcare providers and patients extends into many other other areas, too. Elsewhere, we explore some of the ways AI can streamline content creation in healthcare marketing, further supporting improved patient engagement and experiences. Ultimately, as the healthcare industry and the technological tools available to it continue to evolve, leveraging AI can be a powerful key to meeting the growing expectations of today’s patients — and driving better outcomes for all.
Brandon: Your AI-adept healthcare marketing experts
Is your healthcare brand looking for an ad agency that specializes in healthcare — and is plugged into all the possibilities AI can present in healthcare marketing? With years of experience in the healthcare-marketing arena and an advanced understanding of how to add efficiencies and expand insights with AI, Brandon is an ideal partner for healthcare brands looking to harness AI to elevate their marketing efforts. To learn how we can help you boost the performance of every marketing campaign for your healthcare system, service line, specialty practice or medical device company, reach out to our team of marketing pros today.
Kristi Raines
Marketing and PR Director
Kristi is the Marketing and PR Director for Brandon and currently leads the Healthcare Marketing Specialty Team. A results-driven sales professional, she thrives in fast-paced environments, consistently exceeding targets and exceeding client expectations. She possesses a contagious enthusiasm for building strong relationships and uncovering unique client needs. Leveraging a proven track record of success in healthcare, Kristi is adept at identifying growth opportunities and translating them into tangible results. She is a master communicator, fostering clear and collaborative dialogue that drives strategic partnerships and propels businesses forward.