Travel/Tourism

Woman holding baby, conducting a virtual visit with physician
Aug
25
2020

Human Experience (HX): A New Marketing Model for a New Normal

Customer experience once felt like the most personalized approach marketers could take. Today, it feels out of touch. A year in which a global pandemic and civil unrest forced murder hornets and UFO sightings to page 2 of the news...

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Passport and face masks stacked on a suitcase
Jun
11
2020

The Journey Begins: Will Travelers Venture Out?

It’s been a long time coming. When in human history has humanity shared this much in common? From sprawling metropolises to country outposts, in nations around the globe, governments implemented directives to slow the spread of COVID-19, beginning in March....

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Covid-19's Impact on Leisure Travel
Apr
22
2020

COVID-19’s Impact on Leisure Travel

On April 16, 2020, Fuel (our sister agency that specializes in guest-facing software and marketing for hotels) fielded the second round of its COVID-19 Consumer Sentiment Study. This research follows Fuel’s first study fielded on April 2, 2020, and is...

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Family walking on the beach
Apr
02
2020

Research Study Sheds Light on Changing Travel-purchase Preferences

Each year, our travel and tourism marketing team conducts an in-depth research study to better understand how leisure travelers plan, choose and book their hotels when going on vacation. Conducted annually over the past five (5) years, the study not...

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How Travel is Being Affected by the COVID-19 Outbreak
Mar
27
2020

How travel is being affected by the COVID-19 outbreak

On March 17, 2020, our research partner – GlobalWebIndex – released a study looking to better understand the impacts COVID-19 on the travel consumer as well as the industry as a whole. As we continue through this unchartered territory, we...

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