Marketing Research and Strategy Articles

Jan

09

2025

Mastering the Art of Product Launches: A Guide for CPG Brands

For consumer packaged goods (CPG) brands, employing effective product-launch strategies can boost the chances of both a strong initial buzz and sustained success for a new offering.

girl pulling suitcase about to board plane

Jan

02

2025

Attract More Visitors to Your Destination With Data-Driven Travel Campaigns

By employing powerful, data-driven tourism marketing strategies, chambers of commerce and destination marketing organizations (DMOs) can rev up visitor numbers — and ramp up area revenues. We’ll share a collection of tourism marketing ideas that could help your chamber of...

Dec

31

2024

From Shelf to Bowl: CPG Marketing Insights for Pet Food Brands

With global revenues over the past five years growing from $88.9 billion in 2018 to $143.6 billion in 2023, the pet food industry is booming — mirroring the rapid growth seen in recent years in the consumer packaged goods (CPG)...

Dec

20

2024

How To Build a Patient-Centered Marketing Strategy That Drives Growth in 2025

By implementing healthcare marketing strategies that keep the primary focus on the patient, care providers can spur growth in 2025 — and far beyond. Read on to learn more about how your healthcare system, service line or specialty practice can...

Dec

12

2024

How CPG Brands Can Use Omnichannel Strategies To Increase Customer Engagement

For consumer packaged goods(CPG) brands, omnichannel strategies and omnichannel marketing trends can be powerful keys to delivering a consistent message that builds brand success.

Dec

05

2024

The Ultimate Guide to Marketing Your Financial Services in 2025

By leveraging the right financial services marketing strategies, banks and other finance-focused firms can seize substantial growth opportunities in 2025. If your financial-sector brand is seeking marketing ideas for finance companies to boost your business in the coming year, read...

Oct

23

2024

9 Ways to Make Your Pet Brand Stand Out in the Booming Pet Industry

As exhibited by steady year-over-year pet industry growth, there’s no denying that Americans love their “fur babies” — and that they’re devoting more and more of their hard-earned dollars to pampering their pets. Consider this: According to figures and estimates...

Oct

15

2024

CPG Marketing Strategies: A Comprehensive Guide to Success in 2025 and Beyond

In today’s fast-paced and quickly growing consumer packaged goods (CPG) industry — which is expected to grow at over 4% CAGR globally over the coming decade or so — standing out in an increasingly saturated market is a constant challenge....

May

15

2024

The Power of Combining Loyalty and Pricing Strategies to Boost Brand Profits

Plenty of modern brands leverage consumer loyalty programs to keep their best customers coming back. But for brands looking to truly stand out in a crowded marketplace — and aiming to significantly boost their customer retention rates and, subsequently, their...

May

02

2024

For Your Law Firm’s Marketing Strategy to Shine, Tap Into Client Research and Data

In today’s crowded legal marketing landscape, for any law firm looking to effectively communicate and connect with prospects and clients — and to stand out from the competition — developing a deep understanding of the targeted audience is key. And...

Research and Strategy

Mastering the Art of Product Launches: A Guide for CPG Brands

Attract More Visitors to Your Destination With Data-Driven Travel Campaigns

How To Build a Patient-Centered Marketing Strategy That Drives Growth in 2025

How CPG Brands Can Use Omnichannel Strategies To Increase Customer Engagement

CPG Marketing Strategies: A Comprehensive Guide to Success in 2025 and Beyond

The Power of Combining Loyalty and Pricing Strategies to Boost Brand Profits

For Your Law Firm’s Marketing Strategy to Shine, Tap Into Client Research and Data

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