Tips & Ideas to Optimize Your Marketing Strategy

Jan

29

2025

The Rise of Micro-Influencers in B2B Marketing: Building Trust With Industry Experts

Forget flashy social media celebrities. In business-to-business (B2B) marketing, influence doesn’t come from follower counts — it comes from credibility. And with an effective micro-influencer marketing strategy in place, your B2B brand can reap a range of powerful, business-boosting benefits.

Jan

23

2025

How To Leverage Pet Influencers To Build Brand Awareness and Trust

What do bow tie-wearing dogs on Instagram and sassy cats with massive TikTok followings have in common? They’re offering powerful new opportunities for pet brands to connect with consumers. And along the way, pet influencer marketing — a tactic proven...

Jan

21

2025

Building a Seamless Patient Journey With Omnichannel Marketing Strategies

You don’t need a medical degree to grasp this simple truth: In healthcare, the more informed and involved patients are, the better their results are likely to be. And to make this happen, consistent communications are key. This is the...

Jan

15

2025

Telecoms Are Speeding Up Workflow and Innovating: How AI Tools Can Accelerate Blog Content Creation for Telecom Brands

The time for tinkering with AI is over. If you’re not using AI tools to speed up and improve your telecom’s blog content, then you’re falling behind.

Jan

09

2025

Mastering the Art of Product Launches: A Guide for CPG Brands

For consumer packaged goods (CPG) brands, employing effective product-launch strategies can boost the chances of both a strong initial buzz and sustained success for a new offering.

girl pulling suitcase about to board plane

Jan

02

2025

Attract More Visitors to Your Destination With Data-Driven Travel Campaigns

By employing powerful, data-driven tourism marketing strategies, chambers of commerce and destination marketing organizations (DMOs) can rev up visitor numbers — and ramp up area revenues. We’ll share a collection of tourism marketing ideas that could help your chamber of...

Dec

31

2024

From Shelf to Bowl: CPG Marketing Insights for Pet Food Brands

With global revenues over the past five years growing from $88.9 billion in 2018 to $143.6 billion in 2023, the pet food industry is booming — mirroring the rapid growth seen in recent years in the consumer packaged goods (CPG)...

Dec

20

2024

How To Build a Patient-Centered Marketing Strategy That Drives Growth in 2025

By implementing healthcare marketing strategies that keep the primary focus on the patient, care providers can spur growth in 2025 — and far beyond. Read on to learn more about how your healthcare system, service line or specialty practice can...

Dec

12

2024

How CPG Brands Can Use Omnichannel Strategies To Increase Customer Engagement

For consumer packaged goods(CPG) brands, omnichannel strategies and omnichannel marketing trends can be powerful keys to delivering a consistent message that builds brand success.

Dec

05

2024

The Ultimate Guide to Marketing Your Financial Services in 2025

By leveraging the right financial services marketing strategies, banks and other finance-focused firms can seize substantial growth opportunities in 2025. If your financial-sector brand is seeking marketing ideas for finance companies to boost your business in the coming year, read...

Marketing & Advertising Blog

Building a Seamless Patient Journey With Omnichannel Marketing Strategies

Telecoms Are Speeding Up Workflow and Innovating: How AI Tools Can Accelerate Blog Content Creation for Telecom Brands

Mastering the Art of Product Launches: A Guide for CPG Brands

Attract More Visitors to Your Destination With Data-Driven Travel Campaigns

How To Build a Patient-Centered Marketing Strategy That Drives Growth in 2025

How CPG Brands Can Use Omnichannel Strategies To Increase Customer Engagement

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