Jun
14
2022
Latest articles
Jun
09
2022
The 7 Most Important Updates in Google History — and How They Impact Your Website
In the 21st century business world, it’s hard to overstate how important a strong internet presence and online discoverability are to most enterprises — whether the business is strictly based online, primarily brick-and-mortar or a blend of the two. Why?...Read More about The 7 Most Important Updates in Google History — and How They Impact Your Website
Jun
07
2022
8 Ideas to Amplify Your Hospitality Marketing Right Now
Just as in any industry, having an effective marketing strategy that manages to connect with and motivate the target audience is critical to finding and sustaining success in the hospitality industry. But while marketers for most other lines of business...Read More about 8 Ideas to Amplify Your Hospitality Marketing Right Now
Jun
01
2022
12 Essential Steps to Developing a Business-Boosting Brand Strategy
For any business looking to generate and sustain long-term growth and success, having a strong brand strategy is critical. So just what is a brand strategy, exactly? It’s a forward-looking plan that a brand establishes to help it identify and...Read More about 12 Essential Steps to Developing a Business-Boosting Brand Strategy
May
26
2022
10 Ways to Boost the Quality (and Effectiveness) of Your Brand’s Blog Content
You likely already know the basic idea behind blogging for your brand: Create content that draws readers (and potential customers) to your website, educate them on topics that fall within your area of expertise and, eventually, establish your business as...Read More about 10 Ways to Boost the Quality (and Effectiveness) of Your Brand’s Blog Content
May
24
2022
10 Tips for Boosting the Effectiveness of Your Brand’s Email Marketing Campaigns
For most businesses, when it comes to getting the biggest bang for their marketing buck, no tactic is more effective at moving the needle than email marketing. In fact, when surveyed, 67% of businesses' marketing decision-makers have pointed to email...Read More about 10 Tips for Boosting the Effectiveness of Your Brand’s Email Marketing Campaigns
May
19
2022
8 Tips for Boosting Your Business With Local SEO
Especially in an era when smartphones seem to be in most everyone’s possession 24/7 and smart speakers are found in a growing number of homes, we’ve all likely asked our digital assistants for some sort of on-the-go area guidance before....Read More about 8 Tips for Boosting Your Business With Local SEO
May
12
2022
The Brandon Agency Has Been Named a South Carolina Top Workplace for 2022
The Brandon Agency has been awarded a Top Workplaces 2022 honor by South Carolina Top Workplaces. The list is based solely on employee feedback gathered through a third-party survey administered by employee engagement technology partner Energage LLC. The anonymous survey...Read More about The Brandon Agency Has Been Named a South Carolina Top Workplace for 2022
May
10
2022
Take Your Brand’s Customer Loyalty to New Levels With These 6 Social Media-Focused Tactics
Social media has been gaining major momentum in the marketing world for years. And a big part of the reason for this, of course, is that it has long offered an opportunity for brands to reach new audiences among a...
May
05
2022
Paid Social Ads 101: How to Create Ads for the Paid Social Funnel
Most marketers know the marketing funnel contains at least three main levels: awareness, consideration and conversion. But before you implement your next paid social media plan, make sure to consider the right types of creative tactics to use for each...Read More about Paid Social Ads 101: How to Create Ads for the Paid Social Funnel