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Resurgence of Print

A year ago everyone I know jumped on the “Print is Dead” bandwagon. I kind of laughed a little to myself because although subscriptions were decreasing and some newspapers ended up folding – I still continued to place media buys...

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The Facebook/Amazon Partnership – A Match for Google

On Tuesday, Facebook and Amazon announced a partnership that I think has Google very concerned. The partnership is the most significant integration between the social and transaction-based segments of the web. In a nutshell what the integration allows is for...

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YouTube app

Facebook Website Integration

In less than 5 years, social media has transformed marketing. Businesses (and marketers) now have unlimited outlets to plug their product and millions of additional consumers who are, or could be, exposed to their product. How exilerating and, well, overwhelming!

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Diner's, Drive-ins and Dives app

Cool Apps for Weary Searchers

I am in a constant struggle when I sit down and search for new apps for my iPhone. Inevitably, I end up completely frustrated by the fact that I am inundated with apps that don’t appeal to me. (Come on...

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Tools for Your Case

In today’s fast pace world, we are all looking for ways that help us be more productive and remain more informed. The legal industry is no different. Collaborating, keeping up with the latest industry news, staying abreast of changes in...

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Marketing Trends to Watch presentation

Marketing Trends to Watch

The following is a presentation that I give to Associations and Conventions on marketing trends to watch and how they might impact your business and/or marketing efforts.

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Are you a fan of being liked?

Facebook has announced that coming soon the “become a fan” button would be replaced with a “like” button when it comes to brands.

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Why You, as a Lawyer, Need SEO & PPC

Many law firms these days are starting to get serious about their online business. Law firms with websites that are not optimized for search engines are like a defendant going to court without a lawyer. There are two important elements...

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Tips and Tricks to Maximize Tripadvisor

Tripadvisor is the must have marketing tool for any hotel. It is the largest online travel community where you can read information and opinions from other travelers while you are planning your next vacation.

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