Santee Cooper, South Carolina’s largest power and water utility provider, this month launched a new ad campaign aimed at educating customers on how to smartly shift their energy usage during peak times so that they can better control their bills and maximize savings.
A year ago everyone I know jumped on the “Print is Dead” bandwagon. I kind of laughed a little to myself because although subscriptions were decreasing and some newspapers ended up folding – I still continued to place media buys...
The Facebook/Amazon Partnership – A Match for Google
On Tuesday, Facebook and Amazon announced a partnership that I think has Google very concerned. The partnership is the most significant integration between the social and transaction-based segments of the web. In a nutshell what the integration allows is for...
In less than 5 years, social media has transformed marketing. Businesses (and marketers) now have unlimited outlets to plug their product and millions of additional consumers who are, or could be, exposed to their product. How exilerating and, well, overwhelming!
I am in a constant struggle when I sit down and search for new apps for my iPhone. Inevitably, I end up completely frustrated by the fact that I am inundated with apps that don’t appeal to me. (Come on...
In today’s fast pace world, we are all looking for ways that help us be more productive and remain more informed. The legal industry is no different. Collaborating, keeping up with the latest industry news, staying abreast of changes in...
The following is a presentation that I give to Associations and Conventions on marketing trends to watch and how they might impact your business and/or marketing efforts.
Should a Golf Blog Be Called a Flog (Golf Spelled Backwards)?
Golf blogs are like golf swings, no two are quite the same. But, in the blogosphere, there are some insightful, inspiring and fun golf blogs out there to check out. Here are some suggestions:
Many law firms these days are starting to get serious about their online business. Law firms with websites that are not optimized for search engines are like a defendant going to court without a lawyer. There are two important elements...
Tripadvisor is the must have marketing tool for any hotel. It is the largest online travel community where you can read information and opinions from other travelers while you are planning your next vacation.