North Carolina-based Brandon, a leading integrated marketing agency consistently recognized for its creative excellence, today announced the appointment of Austin Scott as its new creative director. He will report to Tyler Easterling, President and COO of TBA Worldwide. Brandon is part of TBA Worldwide, a fast-growing independent collective of specialized agencies offering holistic, data-driven marketing services.
Scott, a proven leader with extensive experience in driving transformative growth through innovative marketing campaigns, joins Brandon from Charlotte-based marketing agency Union. Previously, he held creative director roles at Laughlin Constable in Milwaukee and Erwin Penland in Greenville, South Carolina.
Recognized as one of Business Insider’s 50 Rising Stars of Madison Avenue revolutionizing advertising in 2021, Scott is passionate about leveraging the power of creativity and cutting-edge technologies such as generative AI to enhance client assets and achieve breakthrough results. Throughout his career, he has worked with a diverse clientele across various industries, including Pepsi, Verizon, Lenovo, Bud Light, The UPS Store, AstraZeneca and Raid Pest Control. At Brandon, he will lead creative efforts for industry leaders such as Primal Pet Foods, Idahoan Foods, Capital Vacations, RETAY, stayAPT Suites and ScanSource.
“This is a pivotal moment for our agency,” said Scott Brandon, chief executive officer of Brandon. “Austin is a transformational leader with a proven track record, and we are confident our creative team will reach new heights and deliver exceptional value to our clients under his direction.”
Recognized for leveraging cutting-edge technology to craft strategic campaigns that deliver measurable results, Brandon has powered successful campaigns for hundreds of national brands including Idahoan and Hampton Farms. Faster, more cost-effective and obsessed with client success, Brandon provides strategic horsepower and tech firepower to help clients dominate.